Meta CRM
Sales Pipeline Optimization
As part of the internal tools Design team at Meta, I supported the proprietary CRM tool of choice for sales teams to analyze, strategize, prepare and optimize the right pitch to each one of the millions of Meta’s Advertisers.
Within this team I focused on Sales Guidance and Optimization where I delivered:
• Simplifying user workflows
• Reduce cognitive load and duplicative tasks
• Accelerate sales team opportunity finding
• Define strategy for deprecation of redundant tools with low usage